Americans Are Spending More When Shopping, But Are Doing Fewer Trips Overall

The average U.S. shopper is spending more on each shopping trip, according to new data from The NPD Group. Between March and July, the average shopping trip and amounted to $34 or more per consumer in stores and online. In every month since March 2020, the average consumer spent between 13% and 29% more on each shopping trip compared to each month in the year prior. However, these numbers reflect an overall drop in the number of shopping occasions per week. According to NPD, the increase in spending per trip is partly due the prevalence of online shopping, where people tend to spend more at a time on items that have higher average selling prices. Taking fewer shopping trips on average has also encouraged consumers to purchase more on each trip, especially as supply chain delays cause shortages on certain items. Freight rates have reached record highs amid pandemic-related shipping slowdowns, factory and store shutdowns, clogged ports and worker shortages. As a result, retailers have been forced to seek out alternate solutions to move product, which has caused prices on certain items to go up. “Fewer shopping trips to limit in-person contact at retail stores, combined with supply-chain challenges making fewer products available, means

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