6 Ways On Is Winning As It Prepares to Go Public

As it prepares for its big debut on the New York Stock Exchange, On is firing on all cylinders. Today, On, which will trade under ONON, raised the projected price range for its IPO. Initially, its filing on Sept. 7 with the Securities and Exchange Commission listed the price range from $18 to $20. Today, a filing shows the increased range, which is now from $20 to $22. Industry insiders are bullish on the brand, and believe now is the right time for On to go public. “The stock market has been really good during the pandemic for the most part, and valuations have gone up. The running business is really good right now, and we’ve talked about the reasons behind this: healthy living, social distancing and so forth,” explained Matt Powell, senior sports industry adviser with The NPD Group Inc. “On’s business is really good here, so I think it’s a great environment for them to go public.” Since launching in 2010, On has grown its global footprint significantly, now selling in roughly 8,100 stores across 60 countries, with North America as its biggest market, accounting for 49% of its sales. For the six months ending June 30, the brand earned net sales of

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3CbyFBv