Zappos Talks Trends, Mood of the Footwear Market at FN Wellness Forum

Flavors for footwear this fall are casual, varied and inspired by consumers’ demand for an overall feeling of wellness, according to Zappos. And to reflect that, the brand’s fall trends cater to the outdoorsy, with coziness throughout. At the Beauty Inc. + FN Wellness Forum held last week, FN senior editor Nikara Johns sat down with Lindsay Ehrlich, director of women’s fashion at Zappos.com, to discuss and distill existing and upcoming trends. Johns said that for the past 18 months, Zappos has been “on the retail frontline” in footwear. Ehrlich explained that when COVID-19 hit, the brand “saw a huge change in terms of how our consumer was shopping with us. They didn’t completely stop shopping, but they did pivot into different types of trends and different types of categories that they were purchasing.” Those trending categories are within the wellness realm of hiking, running and hybrid styles that promote a feeling of comfort at home. “It’s a bit of everything,” Ehrlich said. “We believe that, in general, running has a lot to do with it. Everybody is going outside, wanting to get some fresh air, away from the monotony of being at home.” Ehrlich emphasized that hiking has been one of the

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