Shaq Reveals Why He Rejected a $40 Million Sneaker Deal With Reebok

While on the Full Send podcast yesterday, legendary NBA player Shaquille O’Neal revealed how he walked away from a massive $40 million dollar deal with Rebook. On the program he recalled a moment when he was confronted by a woman who scolded him for selling his signature Rebook shoes at a price that many of his younger fans could not afford. “That day, I cut ties with Reebok,” he said of forgoing a $40 million deal he had with the brand following a moment of clarity. “I said keep the money… this ain’t right. I’ll still wear the shoes I do during the season, but I’ll be looking to do my own thing,” he said. “So, I started the Shaq brand. I went to my favorite store, Walmart, and we did a deal. I was in all stores and my price point for the shoes was $29-$19 and since then we sold over 400 million pairs.” He added that he brought on designers from Reebok to join him in the new Walmart venture. “It’s not kids that don’t want to wear $20 shoes, they don’t want to wear shoes that look like they cost $20.” Shaq eventually began selling a new line

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3jgIabY