Ryka Reveals Wellness, Outdoor Trends for Athletic Footwear Shoppers

Wellness and footwear are indeed intimately intertwined — just ask Rykä, the women’s athletic footwear brand that conveys a message of well-being through its products and branding by providing resources beyond fitness for its shoppers. Rykä was a sponsor at the FN + Beauty Inc. Wellness Forum, held last week on July 28. “At Rykä, we believe that wellness is more than just physical fitness. It also encompasses emotional, social and career health, including full-time moms,” Katie Moore, senior director of design at Rykä, told FN. “Through strong and energetic imagery, we strive to evoke an empowered and supportive mindset, which is so essential to wellness. Our products are designed to support her physically throughout her journey with our signature, research driven ‘Made for Women’ fit. Because when she’s wearing our shoes, we want her to feel like anything is possible.” Rykä said that shoppers’ newfound need for wellness impacted sales for the decidedly outdoorsy consumer. “Categories like walking and trail in footwear have become more important as women find more ways to be active. Not only to look better, but feel better mentally, reconnecting with nature or even themselves.” And Moore said that specifically, its Devotion Plus 2 and Sky Walk Trail “were

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