Marketing Plays: New York & Company Launches Shoes, Campaign with Chanel Iman + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. August 30, 2021: Model Chanel Iman stars in New York & Company’s first major campaign, featuring the label’s new footwear collection. For fall ’20, New York & Company launched its most expansive collection to date, including its first in-house footwear collection. The offering includes flats, mules, pumps, booties, boots and more, made with premium fabrics in solids and prints, such as houndstooth, snake print and leopard. Iman can be seen in the ads wearing the new shoe line, which ranges in price from $40 to $120. New York & Company’s new footwear line inlcludes half sizes for the first time. CREDIT: Courtesy of New York & Company August 25, 2021: To celebrate the release of Coach‘s Rogue handbag for fall ’21, the brand tapped ambassadors Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Lu and Xiao Wen Ju to star in the campaign. This is a reintroduction of the handbag, which was first seen on the runway in 2016. This time around, the Rogue was designed in organic and recycled materials and embroidered with fall’s menagerie of creatures and

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3yqc8Px