Kenneth Cole Hits Magic Show to Discuss the New Normal, Post-Pandemic Priorities

The pandemic has been life-changing in a number of ways and has created significant shifts that will forever impact our society and businesses. That was the message from Kenneth Cole, who was the keynote speaker at the opening day of the MAGIC and Project shows at the Las Vegas Convention Center here Monday morning. In a question-and-answer session with Edward Hertzman, Sourcing Journal founder and EVP of Fairchild Media, Cole said that after a year of incredible disruption, a new normal has emerged — one that is unique to each company and individual. “It will not be the same for any two of us,” he said. Whether it’s a hybrid work model or more of a focus on our families, our planet or our mental health, everyone will emerge with different priorities. That being said, Cole believes the fashion industry is better positioned than most others because it reinvents itself with new collections every six months. And while companies are now leaner and will need to be more agile and productive, fashion brands have proven that they were able to “evolve more quickly than most of us would have expected,” he said. The pandemic has also put a “disproportionate focus” on important issues outside of

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