Kanye West’s ‘Donda’ Merch Made $7 Million — and Its First Drop Just Sold Out

Kanye West is officially back on the music and fashion scenes, thanks to his forthcoming album, “Donda.” After a runaway summer that included two sold-out drops of a puffer jacket made by Gap and West’s brand, Yeezy, and an appearance at Balenciaga’s haute couture show, West has a slew of new releases on the horizon. The first is, of course, the “Donda” album itself. Though its release date is undetermined, the cover art has been revealed — a sleek matte black — and fans can currently pre-order the digital version of the album for $10 on West’s website. Not to say I know why he potentially changed the album cover, or that I prefer it. But to me it represents the darkness and emptiness that @kanyewest has felt ever since the passing of his mum #DONDA. He, and us fans, sees this ‘nothing’, yet are painted a picture by his music… pic.twitter.com/fhNTYiVMpS — trying to think like kanye (@CDdenimflow) August 8, 2021 The second is merchandise tied to “Donda’s” release — which West is already making headlines for. During his second listening party for the album, held at the Mercedes-Benz Stadium in Atlanta last week, West reportedly made $7 million from in-person merchandise sales,

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