Hudson’s Bay Is Separating Its Website and Stores Into Distinct Business Units

Hudson’s Bay, a subsidiary Hudson Bay Co. (HBC), said today it will separate its store fleet and e-commerce businesses into two unique business units, mirroring an earlier move by Saks, its sister banner. The new setup is meant to help the company strengthen its digital transformation by having separate resources and leadership teams devoted to each business arm. Both units of the Canadian department store will continue to work in tandem within their own growth plans.  Hudson’s Bay president and CEO Iain Nairn will run the e-commerce arm under the name “The Bay.” Hudson’s Bay’s fleet of 86 stores will continue to operate under the Hudson’s Bay name and will be led by Wayne Drummond, the newly appointed president of the stores business. The Bay will oversee brand direction, marketing, buying, planning and technology for both units.  “Establishing e-commerce and stores as distinct businesses is a pivotal next step in the future of Hudson’s Bay,” said HBC’s governor, executive chairman and CEO Richard Baker. “With the launch of Marketplace on thebay.com earlier this year, Hudson’s Bay set in motion a rapid expansion of its e-commerce business to gain significant market share and become the country’s largest premium hybrid online shopping experience. To date,

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