How Puma Tells the Story of Basketball Legend God Shammgod in a New Collection

Having paid tribute to basketball legend God Shammgod and his iconic crossover once before, Puma is further telling the baller’s story with a second collection. The new range, which arrives Aug. 21, features footwear and apparel including jackets, pants, T-shirts and shorts. Shammgod’s journey through basketball, from as early as playing in the 1995 McDonald’s All-American Game alongside NBA legends Kevin Garnett and Vince Carter, is told throughout the line. Shammgod told FN that it’s more important now than ever before to share his story, as well as the legacy of his iconic crossover, much of which began more than two decades ago in a pre-social media era. “People now say I was ahead of my time because when I was playing 25 years ago, I played the same way a point guard would play now, whether its Kyrie [Irving] or Chris Paul,” Shammgod said. “If we had Instagram and stuff like that, it would be totally different because everything would have been seen up close, everything would have seen first-hand like it is today with kids.” But storytelling alone isn’t what makes this range special. Shammgod, who grew up in New York’s style-driven borough of Harlem and became friends with fashion-focused rap megastars

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