Wolverine’s Soon-To-Be CEO Is Already Seeing Digital Wins as the Company Delivers in Q2

Brendan Hoffman is set to assume the role of CEO at Wolverine World Wide Inc. at the end of the year. But judging by his company’s current performance, his influence is already being felt. Hoffman joined Wolverine as president last September and will succeed CEO Blake Krueger at the end of 2021. The soon-to-be CEO has been tasked with helping the company meet its e-commerce goal of $500 million in 2021. He will also focus on broader revenue goals as opposed to short term sales. Wolverine’s portfolio includes brands such as Merrell, Saucony, Sperry, Hush Puppies, and Keds and operates across about 170 countries and territories. The company reported that it beat estimates in its Q2 earnings on Thursday, raising its outlook for 2021. The company’s owned e-commerce revenue more than doubled in the first half of 2021 compared to 2019. Merrell and Saucony, the company’s biggest brands, hit record quarterly revenues. E-commerce sale on Saucony.com sales increased more than 20% from 2020. “From a brand standpoint, all of them will benefit by the investments we’re making on platforming technology, data collection, data mining,” Hoffman said in a Thursday call with investors. “Certainly Saucony right now is top of mind for us with their growth

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