Why the APL Streamline Running Shoe Is Critical to Its Success in Performance Run

There’s a new premium performance running shoe on the market, courtesy of APL. The brand has delivered its new Streamline model, a tech-loaded look built with comfort, cushioning and speed in mind. With seven years of making shoes for runners, APL described the Streamline as its “purest and most purpose-built running shoe to date.” “The running category has been one that we’ve been focused on since the release of our TechLoom Pro in 2014 and the most popular amongst our customers,” Adam Goldston, who founded APL with his brother Ryan, told FN. “We create shoes with movement in mind, and running is a key pillar of movement. Additionally, most people have at least one pair of running shoes, so globally it is a huge market that is only continuing to grow.” The timing of the release couldn’t be more ideal, as the broader industry is benefitting from a running boom, a result of COVID-19 forcing people to find ways outside of the gym to stay fit. According to the Sports and Fitness Industry Association’s 2021 Topline Report, 50.7 million people ran in the U.S. in 2020, a 1.2% increase year-over-year from 50.1 million 2019. What’s more telling is the frequency at which people ran. SFIA found that

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