The Future of Retail: Virtual Try-On, Augmented Reality & Mobile Will Be Key Sales Drivers

Augmented reality will soon be more than a retail novelty — and a large majority of consumers believe it will play a significant role in the future of shopping. According to a new report from Snapchat and Foresight Factory that surveyed 20,000 consumers across 12 global markets in May 2021, there will be a 33% increase in the proportion of Gen Z shoppers using AR before buying a product by 2025. Forty-five percent of millennials are anticipated to use AR. Already, 62% of US consumers who have used AR when shopping noted that the technology encouraged them to make a purchase. While COVID-19 pandemic hit retail, forcing store to closes, when most reopened, shoppers were still unable to try on clothes and product in-person. This inability to trial and try-on products prior to purchase has been a hindrance, per the study, with almost half of consumers in the U.S. claiming that they have found this frustrating. As a result, Covid has only spurred the widespread adoption of AR and the virtual product personalization and testing at the point–of–sale. Now looking ahead to a post-COVID world, just under 30% of shoppers said they would actually prefer to use AR to try on clothes virtually, rather than

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