Marketing Plays: Malone Souliers Showcases Fall ’21 Nature-Inspired Shoes in the Sky + More

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. July 6, 2021:Malone Souliers fall ’21 campaign is set in the clouds.To celebrate the new collection, the brand launched a campaign called “Big Skies.” Creative director Mary Alice Malone looked to nature for inspiration for the line, which includes earthy tones in the form of sandals, heels and combat boots seen in different textures from herringbone tweeds and mesh to houndstooth and camouflage. “I designed this collection from home, and felt inspired by the transitional season and the ever changing landscape around me. The trees, flowers and the late summer light brightened up our farm in colours in ways I’ve never seen or noticed before,” Malone said. “I was feeling incredibly at ease in this natural, familiar environment and I think that’s reflected in the collection. I wanted to create something that feels relevant to the current world, something our customers can relate to but feel special in.” Malone Souliers fall ’21 womens line features shoes inspired by the outdoors. For men’s, Malone Souliers offers loafers and boots silhouettes designed in pine, cognac and sand leathers. Standout styles

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