Jamie Nordstrom on Why Nordstrom Anniversary Sale 2021 Is a ‘Time to Celebrate,’ NYC’s Comeback & the Appeal of Asos

The Nordstrom Anniversary sale is already legendary. But the 2021 edition — top customers are now getting early access —  is truly a “time to celebrate,” said Jamie Nordstrom, president of stores for Nordstrom. “People want a wardrobe refresh. They’re looking for a party and we’re trying to throw them one,” said Nordstrom, during an interview at the retailer’s Wolf restaurant at its New York store. “The crossover between [online and in-store] is powerful. During the past 10 to 15 years, the sale has become digital centric. Consumers are on the website at midnight. A big chunk of the online orders are picked up at the store.” The New York store is a huge area of focus for Nordstrom, which opened the location in October 2019, just months before the pandemic changed everything. “Retail is going to look and feel different, but it was going to anyway, said Nordstrom, observing the frenetic pace of change that was taking hold even before the coronavirus took hold. Speed, convenience — and added customer service initiatives such as Nordstrom Local locations and curbside pickup were already gaining steam. “Before we had just been dabbling, but the pandemic forced us to really get into those things,” Nordstrom

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