Back-to-School Shopping Spending Set to Soar

After a year of hybrid learning, missed graduations, proms and sporting events, Deloitte’s 2021 back-to-school and back-to-college reports reveal that students are greeting a return to campus with open arms — with a prediction for retailers to see back-to-school spending at its highest level across recent years. According to Deloitte’s consumer survey, back-to-school spending will reach a collective $32.5 billion for K-12 students, about $612 per student, and back-to-college shoppers will spend $26.7 billion, about $1,459 per student. In part, the company noted, this rise in spending is being caused by consumers spending more money on technology having experienced an acceleration of digital tools during the pandemic. “As Americans anticipate a more traditional return to the back-to-school season, the good news is that parents are ready to spend more and earlier to ensure their children have what they need to be successful,” said Rod Sides, vice chairman, Deloitte LLP, and U.S. retail, wholesale and distribution leader. This includes increased spending on technology for both K-12 and college students, demonstrating a shifting focus on how students learn as well as how parents are shopping for these necessities.” Notably, the pandemic fueled a 37% increase in technology spending for K-12 students and a 17% increase

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