Jimmy Choo Releases a Charity Design Contest Collection Filled With Sparkles & Florals

Jimmy Choo is bringing design fantasies to life. The British brand’s Choo Sketch design contest, where its followers created and sent the brand their own designs, has officially released its five winning styles. Jimmy Choo’s Sparkling Broom pumps, designed by Joyce Fung. CREDIT: IAIN/Jimmy Choo The competition was created with the goal of bringing people together to express creativity, particularly during the COVID-19 pandemic that caused many to stay home and quarantine last year. Chosen by creative director Sandra Choi and the brand’s social media followers, the five finalists’ designs have been launched online in a Choo Sketch Collection capsule that embodies Choo’s signature glamour and elegance. All proceeds from the shoes’ sales will be donated to the Jimmy Choo Foundation’s partner Women for Women International, which helps women survivors of war rebuild their lives. Jimmy Choo’s Wisteria pumps, designed by Nathan Scalzo. CREDIT: IAIN/Jimmy Choo All of the styles in the collection feature a range of Choo signatures. The brand’s sharp pointed-toe silhouettes are present in most, as well as a major dose of glamour from crystal, metallic and pearl embellishments. Some pairs even feature garden-worthy satin blossoms, from blooming petals to enchanting wisteria. Choi’s penchant for jewel tones also reigns supreme, with tonal hues of

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