Christian Louboutin’s Spring 2022 Men’s Sneaker Comes With a Big Dose of Virtual Reality

No one denies that Christian Louboutin is a visionary in fashion and footwear. But over the past year, while other designers daydreamed of the future and presented those ideas mostly through static looks books and traditional runway videos, the French creative truly seized the opportunity of the pandemic’s physical distancing demands to dive headfirst into the world of virtual and augmented reality. First, for his fall ’21 women’s collection, the designer took over the old TWA terminal at New York’s JFK Airport, showcasing his own vision of a retro, Louboutin-themed airline (Loubi Airways, naturally — and with a red-tinted plane) through an immersive virtual reality that brought travel to his fans at a time when most could not or would not jet off. Now, for his spring ’22 men’s collection, Louboutin is continuing to experiment with VR — and proving that it might actually be more fun than the real thing. Louboutin’s efforts also put him at the cutting edge of what fashion will look like as technology continues to push it further into a digital space, and there is no doubt that other designers are looking to the footwear powerhouse for clues on how to make the experience. The virtual experience for

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