After Doubling the Size of Its Brand Roster This Past Year, Here’s What SPARC Group Is Doing Now

In the first quarter of 2020, Marc Miller, CEO of SPARC Group — the joint venture between Simon Property Group and Authentic Brands Group — was completing the turnaround of two brands (Aeropostale and Nautica) and finalizing the acquisition of Forever 21 in partnership with Brookfield Property Partners. Since that time, the company’s portfolio has grown dramatically following its purchase of Brooks Brothers and Lucky Brand in August, after both filed for bankruptcy amid the extreme challenges of the COVID-19 health crisis. And earlier this month, ABG and SPARC acquired outdoor label Eddie Bauer. As part of that latest deal, the Eddie Bauer team, headed by current CEO Damien Huang, will partner with SPARC to manage the brand’s sourcing, product design and development, as well as wholesale, planning and allocation for its e-commerce site and 300 brick-and-mortar stores, primarily located in the U.S. and Canada. Here, Miller shares with FN a few pages from his playbook in terms of merging these businesses and returning them to top strength. You’ve been on quite a buying streak. How is the integration going so far with the new brands? Marc Miller: Yes, it’s been a really busy time. All great brands, great teams, where we’ve been able to

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