Reebok Unveils 3 New Eco-Friendly Sneakers as Part of Its Commitment to Sustainability

Reebok is doing its part in the fight for a cleaner future. This month, Reebok unveiled three new eco-friendly sneakers — the Zig Kinetica II [REE]CYCLED, the Floatride Energy GROW and the Nano X1 Vegan — as the brand doubles down on its commitment to sustainability. On April 13, Reebok launched a Sustainability Hub detailing the athletic lifestyle brand’s future ambitions in the sustainability category and highlighting the wide assortment of products it offers that fall within this category. By 2030 the brand is aiming to have 100% of its products be sustainable. As for how they plan to achieve this, Reebok explains on its website that sustainability is measured by the product categories: “[REE]GROW, [REE]CYCLED, vegan, better cotton, organic cotton and color with care.” While Reebok is changing the DNA of its footwear, the brand is not compromising when it comes to producing shoes that are durable, which they are known for. The goal is to “help build a fitter planet without impacting performance.” Reebok isn’t stopping there. The brand is also celebrating Earth Day by planting trees. Through Reebok Unlocked, Reebok is launching a give-back initiative for members from April 22 to April 30. The brand is partnering with One Tree Planted, a

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