Nike Promotes Female Empowerment Through Vibrant WNBA Uniforms Ahead of its 25th Season

The WNBA is heading into its 25th season with a new look, thanks to Nike. This week, the sportswear giant unveiled vibrant uniforms for each of the league’s 12 teams. The new uniforms include the WBNA Nike Heroine Edition, which is a white home-game look; the WBNA Nike Explorer Edition — for players to wear when they travel and the WNBA Nike Rebel Edition, which pays homage to the teams’ cities. The jerseys are also meant to symbolize strength and women empowerment. Additionally, Nike has returned the number to the front of the game jersey and each tunic is numbered 1/144, honoring the 144 elite athletes who have earned their place in the league. Listening to concerns from players, Nike has also completely re-designed the jersey and shorts, giving the apparel added room so that athletes can feel more comfortable on the court. Nike has also equipped the apparel with a newly launched Nike DRI-FIT ADV technology — an engineered knit material that helps enable more “freedom of movement.” “When our team met with our athletes, their feedback was very clear,” Tania Flynn, Nike VP of Women’s Apparel Design said. “They wanted a uniform that fits them, not one they have to fit into.

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