Jason Momoa Is Saving the Planet — Or At Least He’s Trying

Jason Momoa has been one of Hollywood’s leading environmental activists in recent years, and now he’s taking his fight against single-use plastic pollution to the footwear industry. The “Aquaman” star has teamed up with St. Louis, Mo.-based climbing brand So iLL for a signature line of sustainable outdoor and lifestyle products, including shoes and sandals. Since launching the So iLL x On the Roam collaboration by Jason Momoa in 2019, more products have been introduced through direct-to-consumer, including waterproof outdoor bags, tees, chalk bags and face masks. Materials used include 100% organic cotton, BLOOM Foam for the sneaker insoles, which is made from 30% BLOOM Resin with top layer of cork — and a rubber outsole mixed with Eco Pure technology that helps cut down on decomposition time in a landfill. Packaging is all plastic-free, as well. The sneakers contain an insole made from 30% BLOOM resin, which is an alternative to synthetic and petrochemical EVA foams. The technology removes algal blooms to reduce water pollution, create sustainable materials, generate clean water and maintain healthy ecosystems. CREDIT: Courtesy of So iLL Creating more end-of-life solutions are top of mind and a continuous conversation, according to the company. While Momoa is vocal about climate change —

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