Brooks Is Still Beating Nike in Women’s Performance Running — and the Gap Is Getting Wider

Brooks is continuing to pull away from Nike in the women’s performance running shoe race. Matt Powell, senior sports industry adviser with The NPD Group Inc., reported via Twitter on Monday that Brooks was the largest women’s performance running shoe brand for Q1 2021, besting athletic powerhouse Nike for the top spot. He also cited data from the NPD retail tracking service, revealing a Q1 sales increase of 88% for Brooks over its mark for the same period in 2019. Nike, on the other hand, experienced a 35% decline for the same period, according to Powell. “Brooks has been building very strong product for a while now, I think the marketing that they’re running is appropriate — particularly for the new runner — they very judicially expanded their distribution, and I think all of that is paying off for them,” Powell told FN. As for Nike, Powell said the brand has lost some ground to Brooks because of the types of product it is focusing on. “I think Nike has been much more focused on the fashion side of the business, which a year ago I would have said was exactly the right thing to do,” Powell said. “But the market has really changed

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