Inside Rothy’s Detailed Commitment to Reach Circular Production by 2023

Rothy’s is doubling down on sustainability. The brand — which managed to remain profitable throughout the pandemic — revealed today that it has committed to reach circular production by 2023. It’s a concept that the entire fashion industry is striving for as the waste crisis continues to build. More than 100 million tons of nonrenewable resources are used each year to produce clothing, and by 2050, the textile industry alone could account for a quarter of the global carbon budget, according to data from the Ellen MacArthur Foundation. At its core, the brand is a direct-to-consumer sustainable company focused on reducing waste in every step of the shoemaking process. The brand came to market in 2015 with washable shoes made out of discarded plastic bottles and created through a 3D-knitting process that uses the exact amount of material needed. To create a pair of Rothy’s shoes, discarded plastic bottles are sourced. They are then hot-washed, chipped into flakes and made into small beads. The material is then fused into filament fiber to make an environmentally-friendly yarn. CREDIT: Courtesy of Rothy's “Sustainability is an inherent benefit baked into our model, not an add-on or an afterthought. Rothy’s has been building a circular model since day one,

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