Zerina Akers Launches Black Owned Everything E-Commerce Platform

In the racial reckoning of 2020, amidst the knee-jerk efforts to recognize Black designers, creatives, owners and executives in fashion — and recognize fashion’s inherent shortcomings in the matter — Black Owned Everything became an authority in identifying, cataloguing and celebrating Black creativity not just in fashion but also in lifestyle, home and decor and a number of adjacent categories. Now, the Instagram account, founded by Zerina Akers, is a full-fledged e-commerce destination, with the aim of bringing actual retail to the social media initiative, which has nearly 14,000 registered business owners and 216,000 followers and growing alongside a content hub that will allow featured designers and creatives to connect and work together. View this post on Instagram A post shared by Black Owned Everything (@blackownedeverything) To launch the site, the celebrity stylist tapped 32 fashion, design and beauty brands, including Fe Noel, Aliette, Glemaud and Sergio Hudson (the last of which has seen a meteoric rise since both Kamala Harris and Michelle Obama wore his clothes to the Presidential Inauguration festivities in January). There is also a dedicated footwear section on the site, with designers like Tori Soudan, Sunni Studio, Salone Monet and Keeyahri, whose designer Keya Martin recently collaborated

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