The Shoe Surgeon to Create a Custom Sneaker for the Chips Ahoy! Mascot With the Help of Boys & Girls Clubs of America

Chips Ahoy! has tapped Dominic “The Shoe Surgeon” Ciambrone to create a new shoe for Chip, the brand’s “spokes-cookie,” in an effort that will also benefit Boys & Girls Clubs of America. Ciambrone will lead a virtual workshop with 10 teens from Boys & Girls Clubs throughout the country to create the sneaker Chip will wear in ads throughout the year, which will take design cues from public voting. Additionally, the sneaker will be created and become a prize in the upcoming Chip’s Kicks Sneaker Sweepstakes. “It could be an original shoe, it could be something [from a brand] that’s reimagined. We don’t actually have that yet figured out yet, that’s going to be part of the contest,” Ciambrone told FN. “Theoretically, it could be a Jordan 1, an Adidas [shoe] — the Forum is hot right now — it could be a New Balance. It could be any any brand or an original issue. We really want input from the teens and the fans online to see what they’re thinking, really bring them in and get them involved with the whole process. If they pick a silhouette and guide us that way, I think it’s going to be fun.” As of today,

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