The Reviews Are In for Magic’s First Orlando Pop-up Trade Show

This week, Informa Markets Fashion hosted its first in-person trade event since early 2020, bringing together fashion brands and retailers for its Magic Orlando pop-up show. The three-day event was held Feb. 9-11, and several of the footwear brands that participated gave positive reviews to FN. Chinese Laundry’s national sales manager, Dale Michaelson, said he was pleasantly surprised by the turnout. “We met a lot of new retailers,” he told FN. “There were a lot of Midwest customers and a lot of local Floridians. Florida is a tough state for travel, so a lot of people were happy to have a show close by to go to.” Dan Butler, national sales manager with Lines of Denmark, exhibited several footwear lines at the pop-up, including Ilse Jacobsen, Rollie, Bird of Flight and Calou. He also told FN that the event introduced his brands to a different group of retailers. “It’s trending a bit younger than our previous shows in Las Vegas,” he said. Similarly, Lance DeShazo, who is spearheading the return of the Tamaris brand to the U.S., also found the show to be beneficial. “Traffic was steady,” he said. “The response to Tamaris has been strong, and I have opened new accounts.” DeShazo noted he’s also

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