Hiking Is Booming — Here’s How to Capitalize on the Movement in 2021

The hiking boom is real. The Sports & Fitness Industry Association stated in its Annual Topline Participation Report, which was released Tuesday, that day hiking was one of five outdoor and racquet sport activities in 2020 to experience its largest number of participants in the last six years. The report revealed almost 58 million people went out for a day hike at least one time throughout the year. What’s more, the SFIA report uncovered the activities that people intended to continue participating in for the next 12 months, and hiking appeared in the top 10 for every age group, from 6 years old to 65-plus, as well as at every income level. With the increase in participation came a climb in hiking footwear sales. Matt Powell, senior sports industry adviser for The NPD Group Inc., stated in a January blog post that hiking footwear sales improved in the second half of 2020, and offered a prediction for 2021 that hike will be a leading footwear category for the year. Now, with momentum in its favor, it’s up to brands in the outdoor market to capitalize. And that starts with dismantling the bad habit that has plagued the industry for years: focusing on the elite adventurer. “The No. 1 thing

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