From Lululemon to Crocs to Everlane, 2021’s Top Exec Hires Have One Big Thing in Common: They All Come From Nike

The beginning of a new year always brings a fresh wave of top executive moves — and there’s a notable 2021 trend emerging on the hiring front. In the last few weeks, at least four fashion and footwear firms, including Crocs, Lululemon, Columbia and Everlane, have tapped current or former Nike execs for major roles. A few years ago, Crocs would never have been mentioned in the same sentence as the Swoosh. On Monday, the same day Crocs tapped 16-year Nike veteran Emma Minto as SVP and general manager, the two brands were talked about as direct rivals after Nike unveiled its Nike Go FlyEase hands-free adaptive shoe. “Anyone paying attention knows that Crocs’ brand and business have never been stronger, and there’s plenty of room for continued growth,” Minto said in a statement about her arrival at the clog maker, FN’s 2020 Brand of the Year. After leaving Nike last year, Minto — who was most recently VP and general manager of Nike Women’s in North America and a former VP of Nike Direct Global Retail Operations — will oversee all operations for Crocs’ Americas region. Longtime Nike exec Blanca Gonzalez is now Lululemon’s head merchant. CREDIT: photo by Allison Michael Orenste Like Crocs, Lululemon

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