Brooks Ended 2020 With Nearly $850 Million in Revenue — and Added 100 Employees Amid the Pandemic

People went running more than ever in 2020, and it appears many of them also discovered Brooks. The Seattle-based company revealed today that it ended the year with about $850 million in overall revenue, an increase of 27% from 2019. “In 2020, the Brooks team stayed very close to the runner for cues on how to navigate the uncertainty caused by global retail and supply chain disruptions,” Brooks CEO Jim Weber said in a statement. “We quickly found new demand signals to track shifts in running participation and shopping behavior and acted decisively to engage runners and gain market share in every channel of distribution.” Additionally, as layoffs occurred throughout the athletic industry and across much of the retail sector, Brooks bucked the trend. In fact, the brand added 100 employees last year. The company attributed some of its success to multichannel retail wins, noting that its online sales climbed more than 75% as brick-and-mortar retail closures ramped up. Digital sales leveled off to a still-impressive 46% increase by the end 2020. The brand also cited The NPD Group Inc. data for year ending December 2020 to highlight some of its achievements. Most notably, the brand was the No. 4 adult performance running footwear brand

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