Google Cloud Draws on Search Experience to Help Retailers Improve E-Commerce Browsing

With technology innovations emerging from across the industry, the market’s biggest players can’t rest on their laurels. In its latest product launch, Google Cloud has announced new capabilities in visual search and product recommendation, in order to help its users stay competitive in e-commerce. One of Google’s most well-known products is the Google Search tool and the company has leveraged this experience in its latest rollout. Machine learning (ML) technology takes existing data and analyses it for patterns and trends; these are then used to recommend behaviors and strategies. Due to the vast amount of data available to Google through its search tool, the machine learning solution is given a significant advantage. Retailers can utilize Google’s latest ML architectures through the launch of Recommendations AI. This product integrates directly into the merchant’s existing e-commerce platform and has no impact on the user interface; visitors to the platform can expect the same customer journey they know and love. However, the quality of any recommended items will be improved, due to the use of Google’s algorithm. By taking into account the customer’s previous shopper history with the retailer, as well as their current browsing behavior, the Recommendations AI tool is able to generate tailored product

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