Why Timberland Is the First Winner of FN’s Sustainability Leadership Award

On Dec. 8, Timberland will be honored with the Sustainability Leadership Award at the first virtual FN Achievement Awards. Below is an article from the magazine’s Dec. 7 print issue about its innovative plan to benefit the planet. While many companies this year were forced to cancel their plans amid the global health crisis, Timberland used the pandemic as an opportunity to rethink its environmental mission. “There have been challenges, but in terms of sustainability, what it caused us to do was take a pause, re-evaluate and make sure that we were focused on how to make the most impact not only on the planet, but also on people,” Timberland sustainability director Colleen Vien told FN. “We haven’t stopped. If anything, we’ve accelerated. We see the imperative to move faster and bolder to make significant change.” In September, the brand, owned by VF Corp., announced new goals for its sustainability strategy, pledging that all its products will have a “net positive impact” on nature by 2030. As part of the initiative, the brand committed to ensuring that 100% of its natural materials will come from regenerative farms, and its shoes and apparel will be designed to be recyclable. Meanwhile, Timberland continues to give back to

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