REI Addresses Climate Change and Equity in the Industry With Bold New Product Standards — Here’s What They Are

REI Co-op is on a mission to advance equity in the outdoor industry and fight climate change. And its looking to its brand partners for help. The outdoor retail giant revealed its updated REI Product Impact Standards today, which the company said was created to encourage its brand partners — more than 1,000 in total — to engage in more sustainable and inclusive business practices. After debuting as the Product Sustainability Standards in 2018, the 2.0 version now details the co-op’s expectations on addressing carbon reduction, inclusive marketing and cultural designs in their products. “The products we carry represent our values and one of our greatest opportunities to support better ways of doing business in our industry,” REI VP of product Chris Speyer said in a statement. “We want our members and customers to shop with confidence, knowing that the products they purchase at REI are helping build a better future for the people and places they love.” The 2.0 version has four major updates from its predecessor. For starters, REI stated it plans to reduce its carbon footprint by more than half by 2030 and is expecting brand partners to create a plan before the end of 2021 for measuring annual carbon footprint

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