Informa Has Announced Its Trade Show Event Schedule for 2021 — Here’s What’s Happening Virtually and In-Person

After a year of disruption, cancellations and virtual-only events, the fashion industry is eagerly anticipating the return of trade shows. Today, Informa Markets Fashion announced its preliminary 2021 line-up of events, which includes favorites such as MAGIC, COTERIE, footwear show MICAM Americas, and apparel sourcing event SOURCING at MAGIC. Like many others in the events space, Informa decided to host virtual-only editions of its trade shows for much of 2020. In order to provide a comparable experience to its attendees, Informa invested in digital infrastructure and partnered with NuOrder to enable virtual appointments, relationship building and order management — all within an online platform. Moving forward, Informa plans to integrate these innovations into its physical component in hopes of achieving the best of both worlds. Following a slate of digital-only events, beginning with mens marketplace Project Digital on January 19, the first in-person event will be the Magic Pop-Up Orlando, held on February 9-11. “Our aim is to offer a scaled and symbiotic approach in order to convene and help rebuild the fashion wholesale community in 2021,” said Kelly Helfman, commercial president of Informa Markets Fashion. “In addition to evolving our digital product offering, our approach will be a phased reintroduction of physical

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