Drake and Nike Team Up to Create NOCTA Brand

Drake has been aligned with Nike for quite some time. And now, the rapper born Aubrey Graham has a new sub-label with the sportswear powerhouse. NOCTA — which Nike revealed in a statement today is a nod to Graham’s nocturnal creative process — is the name of the new joint project. “NOCTA is a realization of all these thoughts and everything I had hoped for — from the culture it’s rooted in to the product and, most important, to the partnership and scale that allows me to share it with the world,” the rap megastar said in a statement. “NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.” The debut Nike NOCTA collection launches Dec. 18. Although the release date was revealed, the products that will hit the market have not. But Nike did share images of NOCTA co-branded winter jackets in yellow and black as well as hoodies to announce the sub-label’s arrival. And when discussing the “mindset” of NOCTA — which he described as having “unforgiving drive” and “a relentlessness” — Drake named specific Nike apparel and may have revealed what is to be expected. “Whether you are in

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