Adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its Other Sustainability Goals

With 2021 just around the corner, Adidas revealed some of its sustainability plans for the year — and the goals are lofty. The German athletic powerhouse stated today that more than 60% of its products will be made with sustainable materials in 2021. This marks the next step in Adidas’ mission to end plastic waste. Also, Adidas — a partner of environmental organization Parley for the Oceans — said it will look to produce 17 million pairs of shoes with recycled plastic waste from beaches and coastal regions. (The partnership with Parley started in 2015, which was announced in New York City at the United Nations. During the event, Adidas revealed an UltraBoost prototype made with recovered, illegally dumped ocean waste that was created in Germany in just six days.) In 2020 alone, Adidas stated it made more than 15 million pairs of shoes with the waste product and collected alongside Parley almost 7,000 tons of plastic waste. Also regarding footwear, Adidas revealed it will launch the successor to the UltraBoost DNA Loop that was raffled to consumers in October in a larger volume in spring ’21. In October, Adidas revealed the model, which was constructed from a 100% reusable TPU material that’s spun

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