A History of the Nike Swoosh Logo

You’ve seen the shoe, and you know the Swoosh — but chances are you don’t know much about the history of the Nike logo, let alone that a woman was behind the iconic design. The memorable emblem was created in 1971 when a Portland State University graphic design student named Carolyn Davidson was approached by Nike’s founders Phil Knight and Bill Bowerman, who explained to her that they needed a logo for their soon-to-be launched sneaker brand. At the time, Knight, a track runner, and Bowerman, a coach, had recently changed the brand’s name to Nike Inc. after originally calling it Blue Ribbon Sports when the brand launched in 1964. In a 2011 interview with “The Oregonian,” Davidson shared that she agreed to take on the project, charging Knight and Bowerman $2 an hour for her work with the final invoice coming to just $35. An exterior view of the new Nike Rise store in China. CREDIT: Courtesy of Nike Davidson explained in the interview that Knight wanted something that would be as significant as Adidas’ Three Stripes. “Oh, he loved Adidas,” Davidson said of Knight to “The Oregonian.” “That was part of my problem. He loved the Adidas stripes, he loved them. Well, when you really

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