Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to your cart at this very moment.
This week, we're talking about our favorite clean beauty products. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
Practically everyone at Who What Wear is obsessed with this mascara because of its staying and layering power. Beauty editor Erin Jahns says, "I'm a mascara girl through and through, and I have to say I had almost given up on clean formulas completely until I tried Ilia's fan favorite. I'll be honest—I wouldn't say it's amazing for lift and curl, but if you're searching for heroic length and buildable volume (that still looks natural and fluttery), it's an option I frequently recommend."Manon von Csiky-Sessoms, founder of The Clean Beauty Code, recommends this tinted lip balm to us. "Anyone that knows me knows I am lip balm obsessed," she says. "This tinted lip balm is so good and has the most luxurious-feeling texture! It reminds me so much of the Dior Lip Glow ($34) in texture and also the fact that it has a tint, even though the tints are a bit different. This product is a must-have, and all the shades are amazing."This serum-foundation hybrid is another Who What Wear favorite. Associate beauty editor Courtney Higgs says, "This is one of the first complexion products I tried from a clean-beauty brand that didn't send me running for the hills. The consistency is like a plush oil that creates the most beautiful, glowy blur over the skin."The deep, black eyeliner has a creamy consistency and can create a whole bunch of different looks, depending on the tools you use to apply it. Try a smoky eye or a precise winged look––the possibilities are endless!This vegan, cruelty-free, and gluten-free eye shadow palette has four shimmery, warm-toned hues. You can play around with mixing and matching them for a daytime or nighttime look.Get that healthy glow without the harmful ingredients. The powder provides a multi-dimensional finish and will balance skin tone.The creamy blush is easily buildable and blendable, so you can get natural-looking color. It also contains moisturizing ingredients like vegetable glycerin, grape-seed oil, and phospholipids.I have this lip oil at home, and it's my go-to when I want glossy lips. It goes on so smoothly and provides just the right amount of color. As an added bonus, it keeps my lips hydrated thanks to hyaluronic acid, peptides, and evening primrose oil.You'll find your perfect match with this clean foundation––it comes in 43 shades. The formula is buildable, so you can get the specific coverage your want. It leaves a semi-satin finish.This overnight serum pretty much does it all. It exfoliates, hydrates, and clarifies, leaving your skin brighter and healthier looking. It has ingredients like an AHA/BHA/flower acid blend, hyaluronic acid, and a proprietary honey blend.I keep this hydrating moisturizer on rotation because it's not too thick and leaves my skin feeling softer and firmer. It contains peptides to plump, antioxidants and nutrients to rejuvenate, and B vitamins to keep skin looking youthful.Apply these vegan and cruelty-free patches to any blemishes to get rid of them faster. The pack comes with different sizes, so you can use them on areas both big and small. Keep the "invisible" patches on for four to eight hours and remove them when they turn white.Another Who What Wear editor favorite, this mineral sunscreen has all the good stuff––non-nano zinc oxide, sea fennel extract, and moringa seed extract––to protect your skin against harmful UV rays without leaving a white or gray cast.This cream works overnight to hydrate, target fine lines and wrinkles, and firm skin. It's formulated with Caudalie's patented vine resveratrol, hyaluronic acid, peptides, and ceramides.Contributor Caitlin Burnett says this is the world's best makeup remover: "The green balm melts in your hands, and with one swipe over your face, your makeup is gone. It even takes off my stubborn waterproof mascara and eyeliner with ease—zero rubbing required and no damage to my eyelashes. I've gotten pretty much all of my friends hooked on it because I can't stop talking about it."This toning mist contains the antioxidant CoQ10, which can protect against and reduce sun damage. It won't dry out your skin since it's packed with ingredients like aloe vera, cucumber, and hyaluronic acid.Use this daily cleanser to purify and buff your skin and leave it looking glowy. It has BHA and apricot microspheres to gently exfoliate dull skin and minimize the appearance of pores.If your hair is in need of some repair, this hair serum will do the job. It hydrates, detangles, and protects your hair but doesn't weigh it down.This clean shampoo is ultramoisturizing and works to repair damaged hair, split ends, and frizz. It's also color safe.Pair the above shampoo with this conditioner that's great for all hair textures. It leaves your hair looking and feeling shinier and stronger.Ward off oil buildup with this dry shampoo. It also adds some volume, so you don't have to worry too much about your second- (or third or fourth or fifth) day hair looking flat and blah.For long-lasting styles, set your hair with this clean hair spray. It has a flexible hold, so your hair won't feel stiff, and leaves it shiny. It has unique ingredients like honey, rooibos tea, and rice protein. Next up, 6 women break down their gorgeous natural-makeup looks.
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