Emerging Brand Amberjack’s Debut Shoe Already Has a 10,000+ Waitlist

Amberjack wants to make dress shoes cool again. The emerging hybrid brand seeks to combine not just style, but comfort, for a line of shoes that are comfortable enough to wear while you work from home. Made with 100% full-grain, high-quality leather as well as equipped with a special footbed that molds to your foot by heat and pressure, its debut style retails for $179 on Amberjack.com. “I really loved footwear as a space and I thought that dress shoes were interesting because I didn’t love the category as a consumer,” said Jonathan Peters, the founder and president of Amberjack.   The Original from Amberjack in Tan. CREDIT: Courtesy of Amberjack With a background as an analyst and consultant who previously worked at Mckinsey & Company, Peters called on his friends and colleagues in the fashion and footwear industry to weigh in on how to design a shoe fit for the modern-day corporate guy. The team includes advisors such as Steven Beccia, the former senior director of product development at Cole Haan and Jake Rudin, the senior manager of digital technologies at Adidas. Together, the team built a brand that balances both aesthetic and comfort, using proprietary footbed and outsole technology derived from high-performance athletic shoes. Notably,

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