Sneaker Room Teams With Kyrie Irving for a ‘Mom’-Themed Charitable Collab — and His Sister Stars in the Campaign Imagery

Sneaker Room has built a solid reputation for itself through high-profile, charitable collaborations. This week, the New Jersey retailer will deliver yet another with 100% of the proceeds going to several charities. The latest Nike Kyrie “Mom” project from Sneaker Room, which is a special and touching nod to the late mothers of storeowner Suraj Kaufman and Irving, features three reimagined iterations of the baller’s latest signature shoe, the Kyrie 6. For this latest effort, Sneaker Room said the same colorway theme from last year was used with some slight changes. The project is delivered with a predominantly red, a black and a cream shoe. In a statement, the retailer said a photo of Irving’s mother stood out upon searching for inspiration, one where she was wearing a polka-dot shirt, which is represented on the shoe’s lining. Also, Kaufman’s mother was particularly fond of the color gold, so that is represented on the upper of the cream colorway. The left shoe of each take is covered in hearts and the right with roses. Further using the mom theme, the logo on the tongue features the word “Mom” and underneath its strap the phrase “In honor of” printed with a space to fill in someone’s name.

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