Running Industry Executives Discuss Maintaining Momentum and Improving Diversity in This Running Boom

As running sales have reported impressive growth throughout recent months, FN gathered together a number of executives from the industry for a conversation on “Making the Most of the Running Boom.” The event took place today, Oct. 14, at a time when the weather is cooling down and restrictions are loosening — but consumers are still showing a committed interest to running. Moderated by FN senior athletic and outdoor editor Peter Verry, the roundtable brought together Saucony president Anne Cavassa; Brooks COO Dan Sheridan; Asics VP of categories Ian Dickinson; Heartbreak Hill Running Co. co-owner Justin Burdon; and Afterpay co-founder and North America CEO Nick Molnar. The panel discussed the impact of the boom on their business; its likely longevity and how the industry could sustain growth; and what the industry can be doing to improve diversity and strengthen their communities. Highlights of the conversation are shared below. The Impact of COVID-19 on Sales Dan Sheridan: “We started tracking all the signals as COVID hit throughout our regions and we quickly saw this big demand shock that happened in the marketplace and with retailers. The very first thing was that the impact in sales was significant in brick and mortar around the world. And

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