Post Malone Manager Dre London Launches Luxury Women’s Shoe Line With Signature Bullet Heels

You may know Dre London as Post Malone’s manager, however, his talents don’t stop there. After years on hold, he has officially launched his own women’s shoe brand called Kruel London. And how he got here isn’t what you’d expect. The London-born music executive was looking to break into the music industry in 2008 when he made his move from the U.K. to New York. By the time 2012 came around, he hadn’t taken off in the way that he had hoped so his vision started to shift. “Sometimes in life something hits you, smacks you, with a passion that you didn’t even know you had,” he told FN. Despite no experience with shoes, London decided to take action. After admiring women’s shoes day in and day out on the streets of New York and seeing a Bullets 4 Peace necklace one night, London was inspired to redesign a traditional women’s heel and replace it with a sleek, modern bullet. “I just started building off this idea of women’s empowerment and creating a shoe line that would empower women in every step she takes.” Enter: the bullet heel — the brand’s signature design, which is patented and featured in every style. A look at Kruel

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