LeBron James vs. Michael Jordan: Who Will Have the GOAT Sneaker Line?

LeBron James will forever be tied to Michael Jordan during GOAT basketball player conversations, which were reignited last night when King James secured his fourth NBA title. But for sneaker fans, there’s another discussion to be had. James laced up his latest signature shoe when his Los Angeles Lakers defeated the Miami Heat during Game 6 of the NBA Finals, the Nike LeBron 18, a model that was well received when it was revealed mid-September. Also in September, Jordan Brand revealed the newest MJ signature look, the Air Jordan 35, which sneaker fans have been clamoring for. Both James and Jordan have the two most storied signature sneaker lines ever, regardless of sport, and consumers can’t get enough of them. But when both players are watching from the sidelines, who will have the greatest sneaker franchise of all time? Below, four renowned sneaker collectors and insiders explain if James or MJ will ultimately have the GOAT sneaker line. Russ Bengtson “[Jordan’s] run from 1-14 alone is, and will remain, untouchable. By the time LeBron came on the scene, performance basketball shoes were already losing cachet as streetwear. [And] performance sneakers made from knit or other synthetics will never have the same impact as those early

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