10 Years After the NBA Banned Its Shoes, APL Returns With New Tech-Loaded Basketball Sneakers

Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation. As a nod to the anniversary, APL is set to release the SuperFuture and Concept X basketball shoes, which the brand is calling “the two most advanced basketball shoes ever created.” The looks will feature advanced versions of its controversial Load ‘N Load technology, which it claims increases the wearer’s vertical leap up to 3.5 inches. “Every single APL product is designed with function in mind first and foremost,” APL co-founder Adam Goldston told FN. “The APL Concept X and the APL SuperFuture are the best basketball shoes currently available on the market, so the athlete that cares about performing at their best will definitely want them, but we believe you can make technology look beautiful, so the casual wearer will also gravitate towards them.” For the SuperFuture, the brand uses the 8-Spring Load ‘N Launch technology and adds several other innovations. Most notably, the new silhouette utilizes the new lightweight APL FutureFoam midsole compound, which was created with responsiveness and explosiveness in mind. The FutureFoam encases the Load ‘N

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