Roger Vivier Spring 2021 Goes Virtual With An Interactive Film Fest Starring Isabelle Huppert

The pandemic has forced most brands to pivot to digital formats this fashion month. But with attention spans at saturation point, a one-way traditional runway show video just isn’t cutting it. Enter Roger Vivier. Today the brand is turning to an interactive digital film format to woo screen weary fashion followers and make them feel like they’re actually there. View this post on Instagram HOTEL VIVIER CINÉMATHÈQUE The first #RogerVivier interactive movie imagined by creative director @GherardoFelloni to present Spring/Summer 2021 collection. Play THE GAME on October 1st, at 9:30AM CEST #SS21 #GherardoFelloni #PFW #HotelVivier Directed by: @NicolangeloGelormini Written & created by: @Genny_Ferlopez Styling: @ElisaNalin_ Music: @Makai_Space A post shared by Roger Vivier (@rogervivier) on Sep 29, 2020 at 1:01am PDT Welcome to Hotel Vivier Cinémathèque. Creative director Gherardo Felloni is showcasing his spring collection via an interactive movie game with six virtual rooms or halls, each representing a different film genre” Thriller, Fantasy, Crime, Comedy, Horror and Animation. Think the shoe equivalent of “Black Mirror: Bandersnatch” Hotel Vivier Cinémathèque CREDIT: Roger Vivier Felloni’s physical presentations are always thoroughly immersive, experiential affairs so it made total sense to him that a virtual show should allow the viewer to play a part as

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/2SdSseD