How Nike Became So Popular

Ask any of the millions of sneaker fans worldwide how Nike became so popular and you’re going to get a seemingly endless amount of responses. The history of Nike is well documented. The timeline begins in 1964 when Phil Knight and Bill Bowerman founded the company, which was then named Blue Ribbon Sports. In 1972, the Nike shoe brand was launched. As the years passed, the company introduced a bevy of innovative sneakers to the market, attracted the biggest names in sports to endorse the brand and dominated the athletic market from its headquarters in Beaverton, Ore. Decades later, the athletic powerhouse hasn’t slowed down one bit. Although the reasons Nike has been so successful seem to have no end, there are some more obvious than others. Below are three of the many reasons that Nike became so popular. Teaming Up With the Best Athletes and Celebrities LeBron James in the Nike LeBron 18. CREDIT: Courtesy of Nike Nike’s toughest competitors have signed their share of standout sports stars throughout the years, but it’s hard to dispute that the most famous and decorated athletes have at one point or another donned the Swoosh logo.  This is most visible with its legendary roster of pro basketball stars. The greatest

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