This Is How a Cancelled College Football Season Could Impact Nike, Adidas and Under Armour

With each day that passes, the prospect of a college football season in 2020 becomes less likely. Today, the Pac-12 voted to postpone all sports through the end of the year. Also today, the Big Ten Conference voted to postpone all fall sports seasons, and is looking to resume play in the spring. At time of press, however, the seasons for the ACC and SEC appear to be moving forward and the Big 12 is reportedly still undecided on playing in the fall but is leaning toward hitting the field. With action on the gridiron this year still uncertain and a cancelation a possibility, athletic giants involved with major college programs — specifically Nike, Adidas and Under Armour — are sure to sustain massive financial blows. “The potential impact [of no college football season] could be felt on jersey sales, team apparel, licensed products, the loss of revenue that certain retailers and brands could see from a diminished interest because there are no games,” National Sporting Goods Association director of communications and team dealer division Marty Maciaszek told FN. Although a financial hit is expected, industry insiders believe it’s too early to tell just how devastating it will be. “There are other factors that come into

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