On Partners With Fred Segal for a New In-Store Consumer Experience

On’s fan base with both performance and lifestyle sneaker fans is quickly growing, and it’s latest retail partnership is sure to further fuel that growth. The Swiss running shoe brand announced today that it has teamed up with retailer Fred Segal for a new consumer experience at Fred Segal Sunset in Los Angeles. On said this new activation strengthens its ongoing relationship with Fred Segal, with the brand’s looks already being sold in its Malibu location. Within the activation — which the Swiss company said is in line with its “Performance All Day” mantra — several outdoor, running and lifestyle products will be featured. “As a young, Swiss brand, we are so excited at the opportunity to engage with a new community through the intersection of running and style. The space itself was designed for that purpose in mind; to showcase the next generation of design through a ‘research and innovation lab’ concept,” On co-founder David Allemann said in a statement. “Highlighting stories that convey movement, sustainability, product innovation and design, the space will feature our most premium product across running, outdoor and all-day performance.” The products within the “experiential laboratory” will be changed monthly and feature a new visual story for each change

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