Black Business Spotlight: Why Closing Its Store Was a Good Move for Fini Shoes

As we continue in our commitment to elevate diversity, inclusion and equality conversations, FN is shining a light on Black-owned businesses in honor of Black Business Month. For these next few weeks, we encourage you to get to know these incredible Black-owned companies and support them all year round. For most footwear companies, shuttering stores as COVID-19 ramped up was a result of difficulties within the business. However, for Fini Shoes, closing its Brooklyn, NY, door was done to ensure long-term health. “We had a small shop in Brooklyn but we had to close that. Honestly, I don’t think the shop was a good business decision,” Fini Shoes founder Dami Adepoju explained to FN. “The location wasn’t great and people weren’t really traveling out there to come see the shoes. Closing was partly influenced by COVID-19 but mostly influenced by just making smart business decisions. I aim to make better business decisions going forward and strategize better.” Moving forward, Adepoju said there will be a heightened focus on the brand’s e-commerce platform, Fini.shoes — although he hasn’t completely ruled out opening a new store in the future. Closing the store, however, isn’t the only major change Fini has had to navigate throughout the coronavirus crisis. For

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