Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to cart at this very moment.
Take a look at what the Who What Wear universe (including editors, staffers, readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
This brush-hairdryer combo from Revlon is probably the most-talked about. A bunch of Who What Wear editors and staffers tried it and gave glowing reviews, saying that it's so quick and easy to use, even for long hair.Consider this a tool for your tools. Safely store your hot tools and protect any surfaces with this silicone mat pouch.It would be an understatement to say that we can't get enough of this small scalp massager. It's consistently a favorite with both readers and editors alike. The $9 tool manages to exfoliate your scalp, stimulate blood flow, and reduce stress. What more can you ask for?A lot of editors are fans of Wet Brush tools because they're so affordable and so good. This one has natural boar bristles that leave your hair looking and feeling shiny and smooth.This one's a splurge, but if you style your hair often, it's worth it. It has special technology that dries your hair half the time and doesn't leave it frizzy.For the smoothest, shiniest hair, look no further than Harry Josh's flat iron. It has customizable heat settings, which is good for all different hair types. The ceramic plates are made to leave the hair healthy and hydrated. Did we mention it heats up super quickly?This face roller is on associate beauty editor Courtney Higgs's wish list. It's inspired by the massaging techniques of aestheticians so you can re-create the experience at home to firm, tone, and lift your face. It also has a built-in solar panel that creates microcurrents to stimulate circulation.Trust us—you're going to want to buy this sponge. It's the secret weapon of Erin and Sara Foster's 89-year-old grandmother, Anita Marshall. She's been using it for 40 years, and have you seen how good she looks? Read about her skincare routine here. Spoiler alert: She could pass for 60 or younger.Target uneven texture, large pores, wrinkles, and dark spots with this tool. It micro-exfoliates the skin and stimulates regeneration so your face looks rejuvenated and radiant. Plus, it's gentle, too.This small facial massage tool does a lot. Use it all over your face from your forehead to jawline to relieve tension and visibly lift.Get rid of peach fuzz and touch up your brows and upper-lip hair in-between treatments with this cheap razor. It also works to gently exfoliate the skin.Dry, chapped lips don't mix well with wearing lipstick. Use this lip brush to exfoliate and scrape away dead skin and leave your lips super soft. It's one of our favorite cheap Amazon purchases.Okay, at first glance I thought this was some kind of kitchen tool (like an oddly shaped cutting board), but it turns out it's a massage tool that stimulates lymphatic drainage and firms your skin. Don't forget to use it with massage oil!Of course, you've got to have some great brushes in your beauty tool kit. This set from Sephora has just about everything you need—from a powder brush to an eye shadow brush to a fan brush. Plus, it's under $75!My eyelash curler might be my most prized tool since it brings to life my very sparse lashes. This one from Amazon has over 11,000 ratings and 4.5 out of 5 stars, so it comes highly recommended. It also comes with refill pads, too.You've got all the essentials for an at-home manicure and pedicure here. The 14-piece set comes with nail files, buffer blocks, and nail-scrubbing brushes.Another highly-rated tool on Amazon, this foot file has 11,000 ratings and 4.5 out of 5 stars. Slough off dead skin and calluses to reveal the softest feet ever. This is perfect for sandal season.And if you want to go a step above a foot file, you can use this rechargeable tool which gently exfoliates and buffs your feet in minutes. You can also use it in the shower and bathtub since it's waterproof. Next up, I tried 60 samples of expensive beauty products in 30 days—here's what I'd buy.
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